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Pedrali is an Italian company established in 1963 in Palazzolo sull’Oglio, in the province of Brescia, that produce contemporary design furniture. In the late ‘70s the brand faces the international market weaving a distribution network of more than 100 countries in the world. Pedrali products, from the chairs to the tables and the sofas, passing through the complements, are conceived and designed to be extremely functional while combining innovation, creativity and tradition at the same time.
The company, considered one of the most influential ambassadors of Made in Italy, designs and realizes innovative furniture suitable for offices, but also public spaces, residential and contract – by this last one is meant not only the furniture supply, but the whole design of the spaces. Two are the company production sites: one in Mornico al Serio (Bg) where there is “Fili d’Erba”, an automated warehouse that differentiates itself from the classic ones in terms of innovation and technology - designed by Architect Cino Zucchi – and the other one in Manzano (Ud). The brand production comprises also other furnishing elements: barstools, tables, lamps, tops and complements and accessories of various kind.
Seatings are the furnishing element on which the company focuses its image the most. Frida chair is a distinctive product resulting from a collaboration, signed by Odoardo Fioravanti, well-known designer who studied Industrial Design at the Design Department of the Politecnico di Milano. With Frida, Pedrali has won the XXII Compasso d’Oro ADI "for pure sculptural beauty". The solid oak structure is combined with the three-dimensional plywood shell achieving the beauty of shapes, innovation and love for details. Frida chair is recognizable for being resistant, extremely light and ergonomic, besides being available in many different finishes.
Pedrali and the environment sustainability
The company takes advantage of high-quality raw materials as well as sustainable design. This leads to a recycling process of plastic materials made of fine and eco-compatible raw materials. Through this mechanism, Pedrali wants to promote the re-use of waste, which necessarily leads to the reduction of harmful emissions. Many are the company certifications among which there is (o are?) the ISO 9001 certifying the quality of business processes, ISO 14001 for a production based on a sustainable environmental policy and also the FSC™ C 114358 chain of custody certification, certifying the use of wood coming from woods managed in full accordance with the environment. As for the security aspect, Pedrali meets the European standards- UNI-EN 16139:2013 – of safety for collective seatings. Since 2017 the company uses plant-derived water-based paints, leading to a cleaner and less polluted environment. This avoids the dispersion of the chemical compounds of paints which evaporate causing damages: less air pollution, and vast energy savings, leading to the reduction of CO2 emissions.
In 2020 the company completed the study Corporate Carbon Footprint, that measures the total amount of greenhouse gases (GHG) emissions caused, both directly or indirectly, by the activities carried out by an organization in a given time span.
Pedrali products in the world
The brand is known to have made and furnished public spaces all over the world, such as hotels, restaurants, libraries and much more. Some of the most renowned are the Google Campus, the famous Google Headquarters in Dublin characterized by its different public areas planned to encourage interaction among colleagues, the Microsoft House in Milan and Salewa Headquarter in Bozen.
In Italy one of the most innovative projects is the Autogrill Villoresi along the A8 -Laghi highway where environmental sustainability wins again. Still in the catering sector LAGO restaurant in Las Vegas and the Caffè Fernanda in the well-known Pinacoteca di Brera. Not just that, also some prestigious Alain Ducasse restaurants, the three-star Michelin The Dorchester, Ore inside the ancient royal residence of Versailles and miX, in the eminent Emerald Palace Kempinski in Dubai.
Among the shop Van Cleef & Arpels in New York situated in the legendary Fifth Avenue or in the prestigiuos Place Vendôme in Paris have to be mentioned. In Japan, far beyond European borders, Pedrali made innovative spaces in Kanazawa Umimirai Library, a new hub for the social life of the local community. Also the Remai Modern Museum, the new museum in Canada, which offers a unique perspective on contemporary art or the American University AUC in Cairo.
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