List of products by brand Flou

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Flou: Innovation and Sleep Culture for a Better Life

Founded in 1978, Flou has revolutionized the bedroom concept by centering its philosophy on the "culture of sleep." According to Rosario Messina, the visionary behind the company, "The bed is the place where the future is born," underscoring the importance of rest and well-being. Flou has distinguished itself by producing high-quality beds that are not only functional but also aesthetically innovative. With over 40 bed models, created in collaboration with leading international designers, and a wide range of bedroom accessories, Flou has become a global leader in the field. Thanks to continued investments in Research & Development, the brand has established a strong presence in more than 50 countries, with flagship showrooms in Milan and New York.

Excellence and Customization

Flou’s collections are known for their commitment to excellence, with a production process that respects both human health and the environment. Each product is meticulously crafted, with a wide range of customization options available for finishes in wood, fabrics, and leather. The company also offers a broad selection of mattresses, pillows, and bedding, available in numerous colors and patterns, and complements its lineup with a collection of bedroom furniture, including nightstands, dressers, consoles, and armchairs. This comprehensive approach provides customers with a fully integrated bedroom design solution.

Total Body: A Sleep System for Wellness

Flou’s innovative research has led to the development of the Total Body sleep system, designed to enhance well-being and health through restorative sleep. The Total Body system combines various elements to provide maximum comfort and rejuvenate the body during rest. Using advanced materials and cutting-edge production technologies, this system addresses both microclimate and circulation, helping to reduce stress and replenish energy.

The Total Body range includes handmade or high-tech mattresses, bed bases that offer perfect synergy with the mattress for ultimate comfort, breathable pillows for optimal head positioning, and thermoregulating duvets available in 4-season variations. These duvets, made from natural down or innovative materials like bioceramic fibers, ensure comfort in any season. Mattress and pillow protectors, crafted from innovative materials, offer added hygiene and durability.

Redefining the Bedroom

Flou emerged during a period of social change when living spaces demanded more functionality. The company redefined the bedroom, transforming it from a static space into a dynamic, vibrant environment. The Nathalie bed by Vico Magistretti embodies this transformation, combining contemporary design with practicality. As an upholstered, easy-to-clean, and customizable bed, it became a symbol of Flou’s success.

The Vision of Rosario Messina

Flou’s rise to prominence is closely linked to Rosario Messina’s visionary leadership. A Sicilian entrepreneur with a passion for innovation, Messina's drive and dedication brought Flou to the forefront of the design world. His pioneering efforts were recognized with numerous awards, including the Compasso d'Oro ADI Career Award and Entrepreneur of the Year by Ernst & Young.

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