List of products by brand Gufram

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Gufram is a historic Italian design brand founded in Turin in 1966. This Piedmontese brand is known for its unconventional and provocative style, blending industrial production with the craftsmanship typical of Made in Italy. Gufram's creations have a radical chic essence, drawing from a pop imaginary and often considered true artistic installations, also showcased in museums dedicated to design. Iconic pieces include the Bocca sofa, Pratone chaise longue, and Cactus coat rack. Gufram addresses the art design market, furnishing private spaces, offices, and public areas.

The Gufram Catalogue: Unexpected Solutions

Gufram's creativity is expressed through four product lines: Iconical Icons, Functional Pop, TOILETPAPER x Gufram, and MOSCHINO KISSES GUFRAM. For home furnishings, it offers sofas, armchairs, and tables that challenge aesthetic conventions, presenting a bold and innovative anti-design style.

Gufram is also committed to decor, designing rugs, sculptures, and collectible miniatures that embody a non-conventional yet elegant aesthetic. Its identity harmonizes artisanal skills with the creative visions of designers and artists.

The Innovation of Guflac®

Innovation is a core aspect of Gufram’s identity, evident in its flexible polyurethane processing. Guflac®, a patented paint, allows for the creation of bold shapes, providing uniform and elastic surfaces. The production process involves preparation and saturation phases, applying up to twelve layers of Guflac®. Products like the The End stools and Torneraj seats exemplify Gufram’s artisanal essence.

A Story of Art and Anticonformism

With over fifty years in the market, Gufram has continuously reinvented its offerings. Following its acquisition by Sandra Vezza in 2012, the company relocated to Barolo, creating a new concept of art design. Today, Gufram’s works are displayed in prestigious museums such as the MOMA in New York and the Centre Pompidou in Paris, solidifying its international reputation.

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